Introduction to the website cookie policy

In this policy, we explain how Alpha Furniture makes use of a variety of tracking technologies. The UK data protection legislation refers to these as cookies and similar technologies as well as on-line identifiers. For the purposes of this policy, however, such technologies will only be referred to as cookies regardless of whether they do or do not contain and personal data.

Our use of cookies improves the way in which you can view our website, it enhances our understanding of how you use it and may assist us in our marketing activities.

What are cookies?

Cookies are small files containing specific information relating to the way a user views our website. These are downloaded onto the device used for that purpose. Depending on the type of cookie, they can be read, updated or deleted by the same servers. Some cookies are session specific and get deleted automatically when you leave the website. Others, such as those used for tracking or authentication, may be saved for longer. Some of these cookies are put in place by us whilst others are put in place by third parties.

It is important to stress that Alpha Furniture makes no attempt to identify the individual that is associated with the device used to view our website.

Cookies fall into the following categories:

  • Strictly necessary cookies i.e. for the correct operation of the website such as secure log-in functionality, for which consent is not needed.
  • Analytical/ performance cookies set up by our analytical providers are used to record pages visited and the frequency of any links used. In setting up such a cookie, the provider may collect other information about your device such its IP address, its type and even its geographical location. Using this information, a unique ‘fingerprint’ can be created to help identify you on other websites. This, in turn, can be used to create a profile of your activities and interests.
  • Functional cookies are used to add features to the website to give users a better experience
  • Marketing cookies are used to track your on-line activities with the aim of getting a better understanding of your interests.

Non-essential cookies and consent

It’s really important to understand that you have a choice regarding the use of non-essential cookies. This means that non-essential cookies will only be placed in your web browser with your consent. We use a management platform to help you opt-in or to opt-out of our use of non-essential cookies.

In the interests of transparency, we have listed the non-essential cookies below, but the same list is also viewable on the management platform by clicking the down arrow next to the opt-in, opt-out button is for each category.

Analytical Cookies

CookieTypeDurationDescription
_ga02 yearsThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat01 minuteThis cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
_gat_UA-974937-201 minute
_gid01 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.

Marketing Cookies

CookieTypeDurationDescription

Functional Cookies

CookieTypeDurationDescription

Necessary Cookies

CookieTypeDurationDescription
cookielawinfo-checkbox-analytical01 year
cookielawinfo-checkbox-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
hubspotutk01 yearThis cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
PHPSESSID0This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
test_cookie011 months
viewed_cookie_policy011 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
__hssc030 minutesThis cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
__hssrc0This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
__hstc01 yearThis cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

Policy Contact Details

Even though we try to be as thorough as possible, we understand you may still have questions regarding this policy or indeed how we process your personal data. For more details please review our privacy policy. This also includes our contact details.

Policy Updates

It may be necessary to update this website cookie policy when we make material changes to the intended use of our web technologies. This version was last updated in 03-2020.